pour toi is a project about olfactive expression — personal, political, quiet or loud.

The name, pour toi ("for you"), borrowed from the generic language of social media, acts as a soft critique of algorithmic intimacy and the illusion of made-for-you perfection.

pour toi doesn’t approach scent as a product, a simple perfume but as a form of expression trough SMELLS — sometimes clear, sometimes abstract, always personal.

More than anything, it’s a fascination with how certain things — emotions, materials, even concepts — can be translated into scent.

Themes like absence, emptiness, non-fragrant objects, or technology often become starting points. Smells that don’t exist, but feel like they should.

The rose in the logo carries dual meaning: both gift and weapon, echoing symbolism from classic anime, where beauty and threat often share the same shape.

pour toi creates a blank space for free and ethical olfactory art. It doesn’t aim to seduce or conform — it exists to observe, question, or quietly disrupt.

Made in Eastern Europe in small batches.

Expect anything.